Bedroom to Boardroom: Rise of the Side Hustle
In this #ThoughtThursday, we look at how investing in your website and digital marketing can take your side hustle to the next level.
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The aim of content marketing is to engage your target audience and keep them returning to your site for content such as news, ideas or industry comment. By becoming a resource for your potential customers, your brand will be front of mind when they are ready to purchase.
As every business is unique, we’ll create a bespoke content marketing strategy to attract the right visitors to your site, as well as setting out some specific goals. This could involve creating video content, how-to guides, news articles, even mini games to entertain your audience.
Our specialist outreach team can then work on sharing your latest content with leading websites, blogs and social media personalities to extend the reach and awareness of it – gaining you additional traffic from people who may otherwise not have found your business.
Our agency is lucky to be home to a talented content marketing team made up of journalists, PR professionals and bloggers, who each have established relationships with a wide network of publications.
Of course, seeing a return on your investment in content marketing is crucial, which is why you’ll receive a monthly report from us, detailing what we have done and the results we have achieved – including our progress toward the goals set out at the start.
To see an example of a recent content marketing project, check out the infographic below. Or, head over to our Portfolio page. If you like what you see, and would like to find out how content marketing could grow your website traffic (and sales!) get in touch with us – we’d love to hear from you!
Lucky for us, our clients do that so we don't need to. Check out what our happy clients have been saying about us...