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Our Challenge

Pole Star Space Applications offer a range of technology solutions to the maritime sector. Their capabilities include vessel tracking and monitoring systems, trade compliance and emissions reporting to name just a few!

They came to us for a new website, which would better portray them as the industry leaders they are, and help users more easily find the solutions most appropriate to them.

What We Delivered

  • Website design

    Mobile-first, user-centric

  • Wesite development

    Using the Umbraco CMS

  • User experience research

    including user stories and persona mapping

Understanding the User

Our UX audit included establishing the user stories and user journeys of the Pole Star customer base. This helped us create a sitemap that met those needs and enabled them to navigate the site more easily. 

It also established the various page types required for the site. One particular highlight is the interactive map developed to display the numerous worldwide offices the company have, as seen opposite.

Salesforce Sync

To make life a little easier for the Pole Star team, we have integrated Umbraco Forms with Salesforce, to enable customer contacts to be immediately added to their CRM system. This is a great time-saver for the team, as the process was previously a manual one, and ensures that no enquiry is ever missed as well as accurate reporting.

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Call 0203 198 7766

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