Wildsmith Hotels

We chose warm, neutral tones of grey, green, blue and copper, along with a classic serif font to provide consistency across all three brands, thereby presenting the hotels with a classic, refined feel, yet still contemporary.

Once established, we redesigned the websites, beginning with Hipping Hall. We designed an image-lead website to immerse the user in the beautiful surroundings, elegant rooms and gourmet dining on offer at the hotel.

With clear calls to action and a simple navigation, we have made it as easy as possible for prospective guests to find the information they want. Integrated ecommerce functions allow guests to book a room or buy gift vouchers online in a simple and secure process.

A particularly innovative SEO tactic is the creation of an ‘Explore’ section on each site. This series of local visitor guides offers practical information to travellers on local attractions, including ticket costs, opening hours and even travel time from the hotel to the attraction. It also serves to capture search traffic for popular queries such as ‘things to do in the Yorkshire Dales’ – enabling Wildsmith Hotels to target travellers through organic search.