Upham Group

We wanted to help Upham underpin their ambitious plans with a new company brand fit for the 21st Century but with a nod to their heritage and the character of the region in which they are so proudly based.

The brewery was established in the grounds of Stakes Farm, in the heart of rural Hampshire. It hosts an equestrian centre and is surrounded by rolling countryside, with numerous high-profile race-courses and lots of polo clubs and other ‘horsey’ pursuits.

The equine theme was a lovely opportunity for exploration in brand terms, from the company profile to the sets of beers we knew were going to be rolled out over the following years.

Our clean, striking font, with the outlined horse leaping confidently over the ‘H-fence’ of Upham has quickly established the instantly recognisable impact of the brand throughout the industry and beer-drinking market throughout the region and beyond. It also hints at ‘Hampshire’, another brand theme.

The crisp, quirky style has guided the numerous other brands we’ve developed for Upham and helped it grow into the most successful expanding pub group in the south of England.

Each new pub has its own distinctive theme within that overarching style, reflecting the unique charm and character of the individual places, which is what attracts Upham in the first place. This is a family of pubs, with consistent appeal, quality food and superb accommodation – but it’s no ‘chain’ and our designs reflect that philosophy.

Beer brands have been developed in sets of brews, including several in the horse-racing ‘stable’ and others that play on the changing seasons.

We’ve designed and produced a host of materials for Upham, from pump clips and bar towels, to wine-lists, stationery, signage, wall-art and stadium adverts.