Pork Farms

Part of our website brief was to create a place to house all campaign information that would happen throughout the year. We built the site in such a way that almost all elements were editable through the CMS, limiting the amount of Development time needed on each campaign and making the process smooth and efficient each time. Images, content, maps, nomination forms and galleries, amongst other functional elements, are all editable through the CMS and so making the site much more flexible for the Pork Farms team.

Although initial on-site SEO was done when the site went live in 2016, we proposed to Pork Farms that regular technical SEO should be done to improve the site and content housed within it, to allow search engines to index the site as efficiently as possible. This has included updates to metadata, H1 tags, content audits and setting up appropriate redirects. Since starting our ongoing Search Engine Optimisation services, traffic to the site has increased by 210%!

Our team produced a fully responsive brand website showcasing all products, a news hub for the brand to discuss the latest updates and goings on, information about the brand and all campaign microsites within the website.

We have supported Pork Farms’ various PR campaigns with email, social media and content marketing strategies, to really maximise both the reach and engagement levels. These have included the Pork Farms Pop Up Parties, Your Pie Your Way, and the Pork Farms Board Games Championships – for which we won a CIPR Pride award alongside our agency partners KRPR.