Stirling Lloyd

The brand identity continued the existing brand colours of yellow and black, with the new logo consisting of both a wordmark and symbol. This is complimented by a confident, approachable and reassuring tone of voice – trust was an important emotion to convey in this project.

The abstract S and L create a marque which can be used easily in a variety of locations, including their vans and product packaging as well as promotional literature and stationary. We also formed a brand pattern out of the marque, creating a design which further reinforces the idea of structure and strength.

We built Stirling Lloyd’s website on Umbraco, for a number of reasons. Not only is this CMS extremely secure and user friendly, but it also offers effortless social media integration and a search engine-friendly structure.

Alongside all our online work, we also designed Stirling Lloyd’s brochure, which is available both in print and as a download from their website. Our copywriters got involved here, ensuring that the brochure is thorough and informative, yet conversational – to feel as if the reader were speaking to a Stirling Lloyd team member.