Our Challenge
Havwoods Accessories are a leading supplier of specialist flooring products to the property and construction industries. With a broad product range, they recognised that their existing site was difficult for customers to navigate – and as an ecommerce site, this was likely to be costing them potential sales, with customers unable to find the right product for their needs.
Alongside a refreshed look and feel of the website, Fat Media have also been appointed to take on their Search Engine Optimisation work, with the aim of improving organic rankings across a whole range of different keywords and phrases.
This involves both on-site optimisation and user experience updates, as well as a robust content marketing strategy through the new Advice Centre pages.
What We Delivered
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Website Design
Including an advanced mega-menu and with conversion rate optimisation in mind
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Website Development
By using the Magento platform, we are able to ensure Havwood’s ecommerce function is reliable and easy to use
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Video Integration
The new site includes product videos plus a video header on the homepage
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SEO
<a href="https://www.fatmedia.co.uk/services/digital-marketing/search-engine-optimisation/">SEO services</a> including copywriting, technical SEO and social media outreach.
