Plunger

The word Plunger was chosen due to its playful nature and its obvious links to a piece of extremely recognisable plumbing equipment. A rounded typeface was selected to reflect the more humorous angle, and also add an approachable, human angle. Meanwhile, the marque’s shield shape connotes trust and authority – all vital emotions to be connected to an emergency plumbing brand.

With a fun brand name, we thought a character-based approach would be apt – leading to the creation of Pete The Plunger! A playful character used as a mascot to illustrate the company’s various service offerings. You’ll find him in various scenarios across the Plunger site, and we like to think he’d have a friendly Cockney accent.

As Plunger’s services are available 24/7, accessibility was a vital requirement. Clearly defined service sections help customers find the right information for their needs quickly and simply, while the postcode search functionality enables them to find their nearest plumber.

For maximum ease of use, we implemented a sticky header on the mobile site (as well as its desktop counterpart) which includes a click-to-call button. This means mobile visitors have only to click the button to get in touch with an emergency plumber.

To increase the impact of the launch of the site, and the brand as a whole, we enlisted the expertise of our SEO and PPC teams. Paid search adverts were particularly appropriate for this brand, as a high organic listing is always a challenge for a new brand! We took advantage of location-based advert targeting in our strategy, to maximise conversion rate.