Whether it be through quizzes, memory games, puzzles or something else entirely, using games to engage your customers can make all the difference between your campaign standing out, or getting lost in the digital noise.
Game-led campaigns make an impression on your customers, by giving them an experience that’s unique and memorable.
How can games help?
With an ever-increasing volume of content bombarding people each day, it’s hard to stand out using images and text alone.
Gamification offers people a way to interact with your brand on a deeper level, rewarding their engagement and encouraging repeat visits to your site.
Game-led campaigns are ideal for:
- Acquiring leads and new customers
- Kick-starting social engagement
- Giving email subscribers a reason to stay subscribed
- Delivering more effective promotions, such as vouchers and giveaways
Cost effective interactive content
Online games can be costly and time-consuming to produce.
But , thanks to an innovative new content platform called Lead:famly, we are now able to drastically reduce the time and cost involved in delivering interactive game content.
This means you get fully-branded and bespoke campaigns, at a fraction of the investment necessary to build games from scratch, allowing you to free up your marketing budget and run campaigns more frequently.
Lead:famly is already being used by household brands such as HBO and the BBC, with proven success in increasing customer engagement and conversion rates.
Versatile and easy to use, the platform features over 18 different game formats, each of which can be tailored to suit your brand to develop experiences that resonate with your target audience.
Among the game types currently offered are:
- Memory games
- Personality tests
- Scratch cards
- Easter egg hunts
- Advent calendars
Full service campaign management
Fat Media is currently the only agency partner introducing game content platform - Lead:famly - to the UK market.
We provide end-to-end management of campaigns, from planning, through to build and execution.
We’ve already led several successful campaigns using the software, as shown in the below case studies.
This is just the tip of the iceberg when it comes to what gamification can do for your brand. Beyond providing a fresh and exciting approach to online marketing, it can also be used to teach consumers about complex ideas and services, offer unique digital experiences in real-world spaces, and train staff.
Game-driven campaigns can be used to serve an endless number of situations, allowing you to diversify your brand and stand out among your competitors. Get in touch with our team today to discuss how we can help with your gamification campaign.
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We have consistently enjoyed working with every member of the Fat Media team. They're a top-class digital agency, and quickly grasped the technical aspects of our industry with their work on our social media channels. They have always provided exactly what we needed. We would recommend them to anyone.Daniel Lightfoot, Business Manager UK & Ireland Syngenta UK
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We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.Suzanne Allen, People & Business Support Manager, Lakeland
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The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.Iain Corby, Director of Operations & Development, Gamble Aware
Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.Clare Riding, Head of Marketing, Lancaster University
Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!David Lindsay, IT Manager, Royal Mile Whiskies
We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.Annabel Arrowsmith, Marketing Manager, Foresight
We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.
The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.
We look forward to continuing to work with Fat Media as our marketing partner.Oliver Viney, Business Manager, Atlantic Geomatics
We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.Gareth O'Rourke, E-marketing Manager, Pure Leisure
It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.Alison Miles, Marketing Manager, Sydenham High School
We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughoutSam Harrison, Marketing Executive, Spire Bristol Hospital