As a User Experience Design agency, Fat Media utilise a framework of UX and user-centric project discovery tools and activities daily when working on new and existing projects.
UX is a service that incorporates much more than the website design, taking into account the needs, wants and expectations of a business and its customers. Research will form the basis of any design and development, so that when your website is complete, it will mean better conversion rates and make interacting with your business a pleasure for your customers.
Below is an outline of how a user experience project could take shape - you can read more about these stages using the menu on the right. It's important to note that not every UX study will include every one of these stages - we'll discuss how best to understand your users at the start, and create a program that's right for you.

Great UX Is Invisible
More often than not, good UX is invisible, working in the background to provide an easier experience for the customer. However, bad UX is obvious; poor design or tone of voice, obstructions stopping a customer from completing a task they want, or even a website that doesn’t work properly or can’t be found. It is often assumed that UX refers to the design of a website, but as an experienced UX Design agency, we know that's really not the case. UX incorporates every aspect of your website from the development to the digital marketing. It collates everything to make sure each separate facet is actually working seamlessly together, resulting in a wholly better experience for the customer.
A Research-based Approach
Gathering research and relevant data is important when considering UX in your website, as it will inform future decisions and make a big impact on how the site is created. This research will be a continuous process, where potentially, changes have to be made when adhering to updates in technology, marketing and trends. When choosing your company, customers want a quick, functional, easy to use service with no obstructions. Make sure your website is the same by considering UX in the design.
By applying UX principles to your website design, you will find a much more positive reaction to your business as well as a better user engagement with your products and services. Alongside being a rewarding aspect of your website design, UX will result in a return on your investment that will benefit your company in the long-term.
Key Performance Indicators
Defining success
A user experience project is essentially an extensive research phase, but that doesn't mean it is difficult to measure success - far from it! From the very beginning, we identify what your new website is hoping to achieve. Is that more sales, more returning customers, fewer basket abandonments?
We set out these goals at the start, then use our UX research phase to accurately identify how to achieve them. When your new site launches, we can then closely monitor what is happening on your site, to demonstrate how the user-centric decisions have benefited your business.
Enquire Today
Fat Media are an award-winning UX Design agency with an experienced team of UX professionals who can help you focus your website to be more user-centric. For further information, don't hesitate to get in touch with us today.
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