Now in its sixth year, SASCon, or the Search, Analytics and Social Conference, is taking place at Manchester Metropolitan University, playing host to more than 300 professionals from all over Europe. Over two days, there will a flurry of lectures, workshops and social events to get involved in, treating delegates to all the latest developments in the world of digital marketing.
Session topics vary over the course of the two day conference, from keyword targeting to social media trends and mobile marketing to digital storytelling. Keynote speeches for this year’s event will be delivered by Yossi Erdman, Martin Macdonald, Aleyda Solis and Larry Kim.
Fat Media’s digital marketing contingent will be attending the event, ready with pens and notepads in hand, alongside a downright unquenchable thirst for knowledge. The conference is a great opportunity to learn some valuable new techniques in their chosen field, whilst meeting some like minded contemporaries and informative speakers to share ideas with.
Since the world of digital marketing is constantly evolving, opportunities like SASCon allow our talented team to find out about the latest developments and remain firmly in the loop. Techniques learnt at the conference can be applied to our continued projects, meaning that our clients also benefit from our attendance, especially when it means improvements to websites and social campaigns.
You can follow our progress at the conference over on our twitter page and expect a follow-up blog post very soon, detailing our overall experience of SASCON 2015.