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Fat Media have launched the new National Hunt Horse Racing analysis website for Andy Gibson of Patterns and Profiles.
Patterns and Profiles is a horse racing and betting website that provides downloadable information and guides available to purchase about individual horses and National Hunt Races.
The website features an effective subscription membership system that allows members to choose from a variety of membership levels and features an automatic monthly payment system for members’ ease.
As Andy Gibson has a total of more than two decades of National Hunt racing knowledge, research and observation, it was important for the site to feature an easy to use and comprehensive race archive system.
The website also features a dynamic footer to enhance natural search engine rankings, as well as providing a useful tool for navigating these archives.
As new users are regularly becoming Pattern and Profile members and downloading race files, Fat Media have developed a bespoke reporting system.
This system records customer downloads and frequency, which is an important and effective function for Patterns and Profiles administrators.

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