Brand audits are a powerful and highly effective discovery tool that provide a range of invaluable marketing insights.
Held typically with representatives from across your organisation including your senior management team and other key stakeholders, it enables us to gain a holistic understanding of your brand, offering invaluable first-hand insight beyond that provided by any brief, or understanding we as an agency might already have of your company and its operations.
Informal in its format, these in-depth round table workshops are designed to gather a broad range
of representative views, opinions and insight, whilst encouraging free thinking and full
Usually lasting 2-4 hours dependent on agenda, we will look to discuss and explore a wide range of topics relevant to your business. These include:
- Marketing / project objectives
- Commercial proposition and focus
- Mission and viion
- Brand positioning (actual and desired)
- Brand archetype
- Target Audience segmentation
- Decision making process
- Key influences
- Customer value proposition
- What market attractiveness looks like
- Emotional rewards
- Routes to brand loyalty
- Brand values
- Brand personality
- Organisation culture
- Brand perceptions (internal and external)
- Brand pillars
- Brand touchpoints
- Key competitors
- Strengths and main areas of threat
- Client USP's / differentiation
- SWOT analysis
- Industry trends
The brand audit, supported by desk research, helps provide us with a 360° holistic view of your organisation and brand – meaning that as we move forward, we can make truly informed decisions and recommendations during the strategy and design phases of a project.
Desk based research carried out following a brand audit enables us to glean additional information perhaps not identifiable, available or appropriate to discuss during the workshop itself.
Although not limited in its scope, typically areas covered include the:
- Gathering of further industry and competitor insight
- Evaluation of current marketing activity and materials
- Review of any existing research
- Analysis of data and statistics
Get in touch with our brand consultancy team today and find out how a brand audit could help provide some clarity, focus and direction for your organisation.
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We have consistently enjoyed working with every member of the Fat Media team. They're a top-class digital agency, and quickly grasped the technical aspects of our industry with their work on our social media channels. They have always provided exactly what we needed. We would recommend them to anyone.Daniel Lightfoot, Business Manager UK & Ireland Syngenta UK
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We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.Annabel Arrowsmith, Marketing Manager, Foresight
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The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.
We look forward to continuing to work with Fat Media as our marketing partner.Oliver Viney, Business Manager, Atlantic Geomatics
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It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.Alison Miles, Marketing Manager, Sydenham High School
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