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Our Challenge

Typhoo are a household name in the FMCG world, but they recognised that their ecommerce activities could be improved, and enlisted Fat Media to help. Rather than continuing to operate under a single brand identity, Typhoo wanted to create a new sub-brand specifically for their online sales channel.

Once a new name and visual identity had been created, we then also created a brand new ecommerce website – one which would be responsive, have a more advanced navigation, and follow Conversion Rate Optimisation best practice.

What We Delivered

  • Brand Identity Design

    Including logo design and brand guidelines

  • Website Design & Development

    Using the Magento content management system

  • Conversion Rate Optimisation

    Including persona development and check-out improvements

  • Third Party Integrations

    Creating a seamless shopping experience

The Brand

It was important that the new brand was instantly recognisable as a Typhoo brand, but that also had its own individuality. We achieved this by keeping the typography of ‘Typhoo’ consistent with the parent brand, but then introduced some new colours to the palette, such as orange and navy.

Excellent Ecommerce

Our team introduced elements such as a ‘This Week’s Favourites’ carousel, and a ‘Tea of the Week’ spot to enable Typhoo to regularly shine a spotlight on different products. This can help boost sales of already popular products, as well as seasonal or limited edition ranges.

Digital Design

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Responsive, thoughtful, interface design

When we first got involved back in 2015, none of Typhoo’s sites were mobile friendly, with user experience issues such as buttons being too close together, and text being too small. Our design team rectified all these issues for the Typhoo Tea Shop, giving a smooth user journey on any device.

Mobile design

A key mobile consideration was the navigation. With a mega menu, plus a number of product filters to help customers find their perfect product easily, it was vital all these options were available on smaller screens too.

The Fat Media office is quite literally fueled by tea. So this project was close to all our hearts!

Quality Control

To be absolutely sure of the website’s performance across devices, we put it through its paces on a range of phones and tablets, from various manufacturers. We asked several different Fatties to help with this – giving us a broad range of user journeys.

Initial Results

In the first six months after the launch of the new Typhoo Tea Shop website, monthly sales increased by 60% and monthly website visits increased by 51%, compared to their old ecommerce site. So we had a well-earned brew to celebrate!

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