Typhoo

It was important that the new brand was instantly recognisable as a Typhoo brand, but that also had its own individuality. We achieved this by keeping the typography of ‘Typhoo’ consistent with the parent brand, but then introduced some new colours to the palette, such as orange and navy.

Our team introduced elements such as a ‘This Week’s Favourites’ carousel, and a ‘Tea of the Week’ spot to enable Typhoo to regularly shine a spotlight on different products. This can help boost sales of already popular products, as well as seasonal or limited edition ranges.

When we first got involved back in 2015, none of Typhoo’s sites were mobile friendly, with user experience issues such as buttons being too close together, and text being too small. Our design team rectified all these issues for the Typhoo Tea Shop, giving a smooth user journey on any device.

In the first six months after the launch of the new Typhoo Tea Shop website, monthly sales increased by 60% and monthly website visits increased by 51%, compared to their old ecommerce site. So we had a well-earned brew to celebrate!